KALA operates like a design direction studio, bringing designs together with the correct narratives and presenting them to audiences with clarity, depth and cultural relevance.

Founder Serra Oruç is a fourth generation heir of an entrepreneurial family, she stands among the most distinguished authorities in the world of carpets. A legacy rooted in the 1950s, when her family first established its presence in the rug trade.

Her journey into the realm of carpet design became a profound encounter with an ancient cultural heritage, awakening a deep and enduring fascination. Guided by this passion, she has dedicated her research to exploring the place of Anatolian weaving traditions within the language of contemporary design. As former editor of ALIVE Magazine, she bridges traditional craft with contemporary art, advising artists and brands while advocating for the relevance of carpets as living cultural narratives.

Today she continues her multidisciplinary practice as a curator, researcher and elegantly bridging the richness of heritage with the vision of modern creative expression.